JUNE 2021
BRAZILIAN DIGITAL FASHION WEEK
AW 21 NEURAL MONSTERS
The SXEMA project is a group of friends who are exploring different aspects of generative design and 3D art. We developed a neural network that created generative art, which later became the starting point for our graphics direction. We trained StyleGANv2, used official Nvidia tensorflow implementation and wrote an interface to explore network capabilities.We received a huge number of unique images that we plan to use in our work further.

"This is a monster inside me" - is the main idea in our collection. We are all unique. Everyone has a different background that influenced on personality standing and formed inner fears, impulses and motives for actions that are not clear to the uninitiated. We suppress our feelings, muffle colors and shades. There is a little monster in each of us. He rushes out, he want freedom, maybe it's time to release him?
We started our research path with AR masks to touch our art and get a digital experience. Next came the idea of creating a collection of 3D products and objects. We analyzed the trends on the WGSN portal, made a mood board, a color board, and outlined silhouettes. Our neural art looked like both monsters and aliens at the same time, the shape of space suits turned into down jackets, and helmets into balaclavas. We contacted Brazilian Digital Fashion Week and arranged a show. Brazil is in the other hemisphere of the earth and in June they have the height of the winter season. And so it all turned out.
Especially for this collection we created 5 unique avatars. Soon we are planning to open a modeling agency on our website and share digital characters with other designers, so that this content does not lie idle. For Brazilian Digital Fashion Week on June 25, 2021, we created a 4 minute video show showing our 3D clothes. The broadcast was broadcast online on the Twitch platform in three replays. At the same time, we agreed with a digital Dress-x reseller to exclusively sell our clothes in their store.
Nikita Plaksin - Neural network
https://www.instagram.com/generativeplaces/

Eva Sviridova - 3D Apparel design, AR and render
https://www.instagram.com/isviridovai/

Maria Pergousheva - Graphic and 3D Apparel design
https://www.instagram.com/mariapergusheva/

Svetlana Soloveva - 3D Apparel design help
https://www.instagram.com/svetaveva/

Rusalina Amirova - 3D Avatars
https://www.instagram.com/ruzalinaandiv/

Ilyas Darakchiev - 3D Shoes and AR
https://www.instagram.com/isdkv/

Alex Koma - Graphic
https://www.instagram.com/alexkoma_/

Nastya Chernukha - Video production
https://www.instagram.com/chernu.ha/

ISWT - Sound
https://www.instagram.com/paspogryblen/?igshid=162...

Made on
Tilda