Digital clothing has a huge potential. Recently, we have been watching a huge new business being created almost from scratch before our eyes. Now 3D clothes are used to visualize products for advertising purposes, create fashion shows, offer people to try on virtual bows on their photos. Perhaps soon we will have the opportunity to introduce digital clothing into AR so that it would sit naturally and you could change it in real time, as it now works with shoes. All these are eco-friendly ways to compete with fast fashion and consumer culture. The less we produce, the less we harm the planet, but so far a person cannot wear only digital. Huge factories and brands will not stop producing "living clothes", at least in the near future. They work according to a rolled-up scheme and the larger the production, the more it looks like a thick, clumsy beast. It is difficult for him to adapt to new trends and implement any innovations.