ABOUT OUR PROJECT
SXEMA - Creative team consisting of enthusiasts with completely different expertise. Machine learning, character animation, 3D graphics, clothing and footwear designers. We start our project at September 17, 2020. Our goal is to develop partnerships by offering brands the opportunity to bring them to the digital apparel market. We also work on virtual clothes, collections of real knitwear and various printing under our own brand.
READ ABOUT OUR PARTICIPATION IN FASHION WEEKS
What does sxema do?
Development of the design of your collection
Market analysis, creation of a mood board, selection of a color palette, selection of materials for a collection, creation of the first sketches and collection in a capsule

2D Graphic
Creation of placement and allover of prints, create rapport, selection of pantones, preparation of technical specifications for a print factory

Technical sketch
Creation of a working black and white / color technical sketch on a blank of a person in Adobe Illustrator, outside / inside view with a detailed description of the details. Drawing up technical specifications for production


Building 3D model
Creation of a 3D model based on ready-made patterns in DXF format with a clear specification for the purpose of further launching the model into production or creating commercials with a realistic texture

3D visualization according to your sketches
Creation of a 3D model according to your sketches / references / concept development for the purpose of creating content on social networks / selling on a digital retail platform

Preparing your 3D collection for sale
We help clothing brands to move to a digital format and start selling their collections on the platforms of virtual retailers, complying with all their requirements

Creating a digital avatar
Creation of a digital model / avatar / character for your PR company / virtual fashion show / representative of your brand according to your references / photo / concept creation

Working with someone else's avatar
Finalization of third-party characters / avatars, their modification, makeup creation, hairstyles, animation

Virtual Shoes
Creation of a 3D model of digital shoes according to your sketch / concept creation

Digital show creation
Video render
How brands can achieve sustainability by integrating 3D visualizations into their apparel chain
The fashion industry is the second largest consumer of water in the world, and 85% of all textiles are sent to landfill every year (World Economic Forum, 2020). We understand that total resilience is a utopia that cannot be achieved. But striving for it is already sustainability and large corporations, especially in Europe, have long since begun this transition. How does this relate to virtual clothing? In a direct and immediate way. If we disassemble the old production chain, we will see already from the point of view of today a lot of unnecessary stages that harm the environment and your business. How is the production of a collection of products carried out in large clothing factories? The first stage is the creation of sketches and design of the product, then sending the documentation and all materials to the manufacturer's factory somewhere in Bangladesh. A sample is sewn for you and sent back to the office for fitting. You see if you like what happened by inviting a real model to try on a sample, make your own notes, correct the design and send materials and documents for the second sample. The second sample was sewn and transported back to your office for the next fitting and so on until you get exactly what you wanted to see in reality, focusing on your 2D sketch. All control samples are discarded. During this entire supply chain, a huge amount of fuel is spent and therefore a lot of gases emitted into the atmosphere. Imagine how many clothes are produced every day. One cotton T-shirt uses 2,700 liters of water. And how many models of clothes are always in the warehouses? What if we tell you that it is possible to check the design of the patterns and your design is still in your office by creating a 3D visualization of the future collection. Send this visualization to buyers and see if it's worth creating this model at all? 3D visualization of the product can be assembled within a day and a million times to change the color, shape, rearrange the sleeves, turn on automatic gradation and roughly understand how this model would look at any size you need. What will this print scale, this color, this fabric look like? A good 3D visualization can be instantly rendered on a transparent background for a catalog or an online store, instead of filming in a studio and subsequent photo clipping. You no longer produce a million unnecessary product samples that will simply be thrown away and you do not waste extra money and time on their transportation, thereby reducing the polluting factor that your activity brings to the environment. Virtual clothes will never replace real ones, because you and I live in the physical world, but we think that everything goes to the fact that digital clothes will perform the functions of fast fashion, and real clothes will serve as a purely utilitarian function. There are already services for trying on 3D bows for your photos and videos. New technologies make it possible to integrate AR objects into our lives. We believe that in the ideal world of the future, people will learn to express themselves through such filters on social networks and understand that it is better to spend money on one good basic thing that will serve you for many years, and express themselves through digital art in the metaverse.
How we connected digital clothing, neural network patterns and knitwear
Digital clothing has huge potential. Recently, we have been observing how a huge new business is being created practically from scratch before our eyes. Now 3D clothes are used to visualize products for advertising purposes, create fashion shows, invite people to try on virtual look on their photos. Perhaps soon we will have the opportunity to introduce digital clothing in AR so that it fits naturally and you can change it in real time, as it now works with shoes. These are all sustainable ways to compete with fast fashion and consumer culture. The less we produce, the less we harm the planet, but so far a person cannot only wear digital. Huge factories and brands will not stop producing "living clothes", at least not in the near future. They work according to a knurled scheme and the larger the production, the more it looks like a fat, clumsy beast. It is difficult for him to readjust to new trends and introduce any innovations into himself. We live in a three-dimensional world and an ordinary 2D sketch cannot fully convey the author's ideas. Sometimes the designer himself does not fully understand how his creation will look live. Designing products in 3D space helps to understand all proportions and build patterns (or modify already standard ones) right on the spot. Thus, the process of creating a thing is shortened. You no longer need to make 3 samples of products. The customer understands what will turn out and can immediately see all the color variations. Together with the local Rosee Knitwear Factory, we have released an experimental drop of knitted accessories (hats, scarves, balaclavas).
What is generative design?
Generative design is a way to create a product that is optimal in terms of given qualities. Instead of designing by hand, a designer or engineer sets the conditions that a product must satisfy - be it form or properties. The machine creates options suitable for these conditions, and the person chooses the best among them. The designer conveys what is considered a creative process to the machine, and he himself acts as a critic. This collaborative process often leads to unexpected and better solutions. With the help of generative design, not only practical products - engineering parts, structures, sites - are created, but also artistic ones. It can be music or images. For the SXEMA project, we used these artistic possibilities of generative design. Our project started as an experiment to create a generative neural network based on styleGANv2. This network is best known for the thispersondoesnotexist project, in which Nvidia engineers generate unique faces of non-existent people. Using the same approach, we selected ten thousand images of panel houses that are common to most Russians. AI learned to create houses, memorizing the main features of panels. In the end, we decided not to limit the neural network to the conventions of shape and color: stretching facades and colorful splashes appeared. Selecting images that fit our vision, we used generative design principles to create a collection of clothes.
We actively participate in live discussions, online conferences, record video lessons, arrange our own events and master classes.
Opentalk and workshop
in Campus Kruzhok
Сourse Digital
brand building
Knitted course
collection in 3D
Digital Clothing
Forum 28.01.21
Russkiy sled: shoes
of the future
Participation in the exhibition 2021
CONTACTS
Do you still any questions? Feel free to write and ask us via email
Clothers: sxemawear@yandex.ru
3D projects: sxema3d@yandex.ru
Russia, Moscow
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