Fashion Week 2020 3D
ORBY - children
winter sport brand 3D
Opentalk and workshop
in Campus Kruzhok
Not just
a label London
Sxema at Dress-x
digital clothing store 3D
Sl1p at Collection
Première Moscow 2020
Sxema at
CPM 2021
SERAYA at Global
tallents digital 2020 3D
factory 3D
Fashion Forum 3D
Simple Passion
Austria 3D
Olga 3D
Brazilian Digital
Fashion Week 2021 3D
Digital Clothing
Forum 28.01.21
Digital Brand
What does sxema do?
Development of the design of your collection
Market analysis, creation of a mood board, selection of a color palette, selection of materials for a collection, creation of the first sketches and collection in a capsule

2D Graphic
Creation of placement and allover of prints, create rapport, selection of pantones, preparation of technical specifications for a print factory

Technical sketch
Creation of a working black and white / color technical sketch on a blank of a person in Adobe Illustrator, outside / inside view with a detailed description of the details. Drawing up technical specifications for production

Building 3D model
Creation of a 3D model based on ready-made patterns in DXF format with a clear specification for the purpose of further launching the model into production or creating commercials with a realistic texture

3D visualization according to your sketches
Creation of a 3D model according to your sketches / references / concept development for the purpose of creating content on social networks / selling on a digital retail platform

Preparing your 3D collection for sale
We help clothing brands to move to a digital format and start selling their collections on the platforms of virtual retailers, complying with all their requirements

Creating a digital avatar
Creation of a digital model / avatar / character for your PR company / virtual fashion show / representative of your brand according to your references / photo / concept creation

Working with someone else's avatar
Finalization of third-party characters / avatars, their modification, makeup creation, hairstyles, animation

Virtual Shoes
Creation of a 3D model of digital shoes according to your sketch / concept creation

Digital show creation
Video render
How we connected digital clothing, neural network patterns and knitwear
Digital clothing has huge potential. Recently, we have been observing how a huge new business is being created practically from scratch before our eyes. Now 3D clothes are used to visualize products for advertising purposes, create fashion shows, invite people to try on virtual look on their photos. Perhaps soon we will have the opportunity to introduce digital clothing in AR so that it fits naturally and you can change it in real time, as it now works with shoes. These are all sustainable ways to compete with fast fashion and consumer culture. The less we produce, the less we harm the planet, but so far a person cannot only wear digital. Huge factories and brands will not stop producing "living clothes", at least not in the near future. They work according to a knurled scheme and the larger the production, the more it looks like a fat, clumsy beast. It is difficult for him to readjust to new trends and introduce any innovations into himself. We live in a three-dimensional world and an ordinary 2D sketch cannot fully convey the author's ideas. Sometimes the designer himself does not fully understand how his creation will look live. Designing products in 3D space helps to understand all proportions and build patterns (or modify already standard ones) right on the spot. Thus, the process of creating a thing is shortened. You no longer need to make 3 samples of products. The customer understands what will turn out and can immediately see all the color variations. Together with the local Rosee Knitwear Factory, we have released an experimental drop of knitted accessories (hats, scarves, balaclavas).
What is generative design?
Generative design is a way to create a product that is optimal in terms of given qualities. Instead of designing by hand, a designer or engineer sets the conditions that a product must satisfy - be it form or properties. The machine creates options suitable for these conditions, and the person chooses the best among them. The designer conveys what is considered a creative process to the machine, and he himself acts as a critic. This collaborative process often leads to unexpected and better solutions. With the help of generative design, not only practical products - engineering parts, structures, sites - are created, but also artistic ones. It can be music or images. For the SXEMA project, we used these artistic possibilities of generative design. Our project started as an experiment to create a generative neural network based on styleGANv2. This network is best known for the thispersondoesnotexist project, in which Nvidia engineers generate unique faces of non-existent people. Using the same approach, we selected ten thousand images of panel houses that are common to most Russians. AI learned to create houses, memorizing the main features of panels. In the end, we decided not to limit the neural network to the conventions of shape and color: stretching facades and colorful splashes appeared. Selecting images that fit our vision, we used generative design principles to create a collection of clothes.
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