LOVE REPUBLIC X SXEMA
This year, we embraced a creative approach to showcasing our New Year collection by reimagining the classic children's carousel as a unique brand display. In place of the traditional horses and airplanes that evoke nostalgic childhood memories, the carousel now features products from our latest collection.
From Idea to Realization:
Concept and Moodboard
As part of our project, we crafted three innovative concepts designed to highlight the brand's New Year collection and deliver a distinctive user experience. Each idea was meticulously developed, incorporating current trends to enhance audience engagement.
Concept 1: Ice Island – The Magic of Crystals and the New Year’s Collection
Our first creative concept envisions an ice island encircled by dazzling crystals. Each crystal serves not only as a decoration but as a symbol of the collection’s uniqueness and beauty. Varying in shape and size, the crystals catch and reflect light, casting enchanting glimmers that captivate attention. At the grand moment, a crystal dramatically splits open, unveiling its inner essence—revealing the brand’s logo or an exclusive piece from the New Year’s collection.
Concept 2: Snow Vortex – The Magic of Transformation
Picture a one-of-a-kind portal room where a snowy landscape transforms nature’s wonders into stylish garments. But here, snow doesn’t fall as expected—instead, it ascends, creating a mesmerizing, weightless effect that imbues the space with a sense of mystery and magic. As the snow rises toward the ceiling, it forms intricate patterns that gradually take shape, unfolding into pieces from the brand’s New Year collection.
Concept 3: Holiday Carousel – A Creative Twist on a Familiar Tradition
Envision a holiday carousel encircled by twinkling lanterns. With each turn, a soft, melodic sound fills the air, evoking a sense of magic and nostalgia. In place of traditional horses, the carousel showcases standout pieces from the New Year’s collection—elegant dresses, chic accessories, and more.
We selected the New Year carousel concept for further development, believing it perfectly captures the collection's spirit of joy, style, and winter charm.
Storyboard
Through creative discussions and brainstorming sessions, we developed a comprehensive storyboard that formed the foundation of our New Year's video.
To enhance the festive atmosphere, we opted for a warm, inviting gold color palette.
To enhance the festive atmosphere, we opted for a warm, inviting gold color palette.
3D: Virtual Magic
for the New Year's Eve video
To create our video, digital photorealistic replicas of real items from the brand's New Year's Eve collection were developed and placed in an Advent calendar.
Final Video: Project Completion
The release of the New Year's Eve carousel video marked more than just a step forward in digital marketing; it was a pivotal moment in forging an emotional connection between the brand and its customers.
Since the video launched, we've seen a significant surge in views across all platforms. Each view becomes an opportunity for customers to explore the unique items showcased, with daily sales soaring as a result.
We take pride in offering our audience not only high-quality products but also an unforgettable experience that will continue to inspire them throughout the New Year season!
Since the video launched, we've seen a significant surge in views across all platforms. Each view becomes an opportunity for customers to explore the unique items showcased, with daily sales soaring as a result.
We take pride in offering our audience not only high-quality products but also an unforgettable experience that will continue to inspire them throughout the New Year season!
