LOVE REPUBLIC X SXEMA
We're delighted to unveil the new LOVE REPUBLIC winter gift card, a design crafted with love and meticulous attention to detail. More than just a gift, this card embodies the magic of winter, creating a lasting impression and perfectly capturing the spirit of the season.
From Idea to Realization:
Concept and Moodboard
Our winter gift card project features three distinct concepts, each designed to capture the values and emotions we aim to share during this magical season.
Concept 1: A New Beginning
Don’t wait for a fairy tale—create one with LOVE REPUBLIC.
This concept embodies the spirit of fresh starts, filling the air with hope and anticipation.
The key elements of this idea include:
Concept 1: A New Beginning
Don’t wait for a fairy tale—create one with LOVE REPUBLIC.
This concept embodies the spirit of fresh starts, filling the air with hope and anticipation.
The key elements of this idea include:
- White Paper: A pristine canvas symbolizing the fresh ideas and opportunities that the new year brings.
- Ribbons: Representing prosperity and good fortune, these ribbons wrap around the gift, serving as a protective charm against negativity.
- Promise and Wish Notes: Offering the chance for recipients to write down their dreams and wishes for the year ahead, fostering a personal and meaningful connection with the gift.
Concept 2: Oriental Charm
Your fairy tale begins with LOVE REPUBLIC
This concept draws inspiration from the year's symbol, the dragon, a potent emblem in Eastern culture.
The key elements of this idea include:
- Eastern-Inspired Aesthetics: Exquisite ornamentation and vibrant colors evoke a sense of magic and mystery, drawing from the rich traditions of Oriental art.
- The Dragon Motif: As a symbol of strength, luck, and power, the dragon takes center stage in the gift card's design.
- Natural Elements: Earthy tones and textures further enhance the design.
Concept 3: Tarot Card
Prepare for magic with LOVE REPUBLIC
This concept explores themes of destiny and the future, with the gift card reimagined as a tarot card.
The key elements of this idea include:
- Tarot-Inspired Design: Each certificate, styled as a tarot card, becomes a token of fortune and success.
- Themes of Prosperity: The card promises good fortune in love, career, or creative pursuits, inspiring confidence in the year ahead.
- Mystical Symbolism: Visual elements drawn from tarot symbology, such as stars and keys, create a distinctive and memorable aesthetic.
Visual Solutions
While each concept offered a unique interpretation of the winter holidays, the first concept was ultimately selected.
The project explored various visual solutions for the card's color, design, and background scenes.
The project explored various visual solutions for the card's color, design, and background scenes.
The updated gift card features a high-gloss finish that enhances its depth and allure. The reflective surface catches the light, creating a luminous, festive glow.
Inspired by the magic of winter, our team chose a pristine white palette for the 3D scene, resulting in a visually stunning and harmonious design that balances aesthetics and functionality.
Final Video: Project Completion
A concise version of the video, showcasing the new New Year gift card, was selected for the project launch and is now available on the LOVE REPUBLIC website.
We believe the stylish new design perfectly complements the magic of the holiday season, offering customers a sophisticated gifting option for their loved ones. Ideal for online shoppers, the virtual card reflects the latest trends in gifting and e-commerce.
We believe the stylish new design perfectly complements the magic of the holiday season, offering customers a sophisticated gifting option for their loved ones. Ideal for online shoppers, the virtual card reflects the latest trends in gifting and e-commerce.
To ensure optimal viewing across various platforms, we created both horizontal (for the website) and vertical (optimized for mobile viewing on social media) versions of the video.
