LOVE REPUBLIC X SXEMA
We are delighted to present our New Year CGI creation: a captivating digital Advent calendar brimming with vibrant visual effects and spectacular animation. Each door reveals a winter fairy tale, showcasing unique pieces and accessories from the new Love Republic winter collection.
Concept: Mirror Heart and
Magic of the Advent-Calendar
Our video's central narrative revolves around the enchanting transformation of a heart-shaped mirror ornament into a captivating Advent calendar. This exquisite element anchors the entire story, imbuing it with both visual appeal and deeper meaning.
Viewers are initially drawn into a world of ornate beauty, as the heart magically unfolds to reveal an Advent calendar filled with treasures from Love Republic's new collection and festive Christmas décor. Each element, from gift boxes to vibrant ornaments, contributes to an atmosphere of holiday magic and celebration.
Storyboard
Our project captures the magic of New Year's Eve through a meticulously crafted concept comprised of three key scenes.
Scene 1: The Mirrored Pink Heart
This scene features a magnificent mirrored pink heart as its centerpiece. A symbol of love and warmth, the heart embodies the essence of the holidays, evoking feelings of joy and comfort. Its brilliant sparkle reflects the surrounding festive atmosphere, infusing the scene with enchantment.
The backdrop unfolds a festive tableau adorned with New Year's décor. Polygonal, mirrored silver and glass Christmas trees, seemingly plucked from a fairy tale, create a mesmerizing interplay of light and shadow. Silver and holographic foil embellishments on the heart and surrounding elements add a touch of dazzling sparkle.
Scene 1: The Mirrored Pink Heart
This scene features a magnificent mirrored pink heart as its centerpiece. A symbol of love and warmth, the heart embodies the essence of the holidays, evoking feelings of joy and comfort. Its brilliant sparkle reflects the surrounding festive atmosphere, infusing the scene with enchantment.
The backdrop unfolds a festive tableau adorned with New Year's décor. Polygonal, mirrored silver and glass Christmas trees, seemingly plucked from a fairy tale, create a mesmerizing interplay of light and shadow. Silver and holographic foil embellishments on the heart and surrounding elements add a touch of dazzling sparkle.
Scene 2: The Advent Calendar's Magic
The second scene transports us into the heart of a New Year's Eve miracle. As the camera gracefully zooms in, viewers are invited to explore the intricate details of the magical décor.
Following the opening, the heart bursts forth with streams of vibrant confetti, resembling shimmering stars cascading from the sky. Each colorful piece dances in the air, creating an atmosphere of festive joy. Soft, shifting light further enhances this magical moment.
The lighting transitions seamlessly from warm golden hues to bright, celebratory colors, establishing a uniquely joyful and vibrant ambiance. The scene pulsates with energy and anticipation, reminding the audience of the approaching holiday.
The second scene transports us into the heart of a New Year's Eve miracle. As the camera gracefully zooms in, viewers are invited to explore the intricate details of the magical décor.
Following the opening, the heart bursts forth with streams of vibrant confetti, resembling shimmering stars cascading from the sky. Each colorful piece dances in the air, creating an atmosphere of festive joy. Soft, shifting light further enhances this magical moment.
The lighting transitions seamlessly from warm golden hues to bright, celebratory colors, establishing a uniquely joyful and vibrant ambiance. The scene pulsates with energy and anticipation, reminding the audience of the approaching holiday.
Scene 3: Secrets and Holiday Showcases
The final scene invites us into the enchanting world of the Advent calendar, a treasure trove of festive secrets waiting to be revealed. An atmosphere of anticipation and mystery pervades the scene, with each compartment hinting at a unique story.
Some compartments remain closed, their brightly numbered doors heightening the sense of anticipation. The open compartments, like glowing display cases, emanate a warm, inviting light. Within, they showcase items from the new LR collection alongside other festive elements: gleaming gifts, exquisite heart-shaped ornaments, and a multitude of other details that create a truly celebratory atmosphere.
As the camera sweeps across the open displays in a continuous loop, a sense of dynamism and intrigue draws the viewer deeper into this world of wonder.
The final scene invites us into the enchanting world of the Advent calendar, a treasure trove of festive secrets waiting to be revealed. An atmosphere of anticipation and mystery pervades the scene, with each compartment hinting at a unique story.
Some compartments remain closed, their brightly numbered doors heightening the sense of anticipation. The open compartments, like glowing display cases, emanate a warm, inviting light. Within, they showcase items from the new LR collection alongside other festive elements: gleaming gifts, exquisite heart-shaped ornaments, and a multitude of other details that create a truly celebratory atmosphere.
As the camera sweeps across the open displays in a continuous loop, a sense of dynamism and intrigue draws the viewer deeper into this world of wonder.
Through collaborative brainstorming and creative discussion, we developed a storyboard that served as the foundation for our New Year's Eve video.
Creative Changes
Although we decided to remove the heart-shaped ornaments from the final video, most of our originally planned elements remained in our holiday visualization.
The most significant change was reworking the overall mood of the video to create a more festive and Christmassy atmosphere. To achieve this, we replaced the pink hues with shades of blue and silver.
The most significant change was reworking the overall mood of the video to create a more festive and Christmassy atmosphere. To achieve this, we replaced the pink hues with shades of blue and silver.
3D: Virtual Magic for the New Year's Eve video
Photorealistic digital replicas of items from the brand's New Year's Eve collection were created and showcased within a digital Advent calendar.
We paid particular attention to the items' reveal, utilizing particle simulation to create stunning visual effects. These dynamic, magical flourishes transformed each product appearance into a captivating moment.
Sound design: Creating a festive atmosphere
Sound design played a crucial and highly creative role in our project. Our goal was not just to add sound, but to craft a fully immersive audiovisual experience that would transport the audience into a world of magic and celebration.
We meticulously selected sound effects and music to evoke emotions tied to the winter holiday spirit. The gentle sound of falling snow, the cheerful chime of bells, and soft, melodic tunes all contributed to a sense of warmth and coziness.
Additionally, the sound design highlighted the unveiling of each item from the Advent calendar. Every reveal was paired with a carefully chosen sound effect to enhance depth and realism. For instance, when a gift compartment opened, the subtle sound of a click or the sparkle of light fireworks heightened the feeling of anticipation and joy.
We meticulously selected sound effects and music to evoke emotions tied to the winter holiday spirit. The gentle sound of falling snow, the cheerful chime of bells, and soft, melodic tunes all contributed to a sense of warmth and coziness.
Additionally, the sound design highlighted the unveiling of each item from the Advent calendar. Every reveal was paired with a carefully chosen sound effect to enhance depth and realism. For instance, when a gift compartment opened, the subtle sound of a click or the sparkle of light fireworks heightened the feeling of anticipation and joy.
Final Video: Project Completion
The final video represents the culmination of a rich creative process. The two-week production period was a deep dive into a world of creativity and innovation, taking us from initial concept to finished CGI video, realizing the client's vision every step of the way.
Each stage was infused with creative energy, inspiration, and a shared passion for crafting something truly magical that would delight and uplift viewers during the holiday season.
Each stage was infused with creative energy, inspiration, and a shared passion for crafting something truly magical that would delight and uplift viewers during the holiday season.
>175 000 views
Our New Year's video transcended its promotional purpose, becoming a powerful engagement tool that continues to draw attention to the collection, spark excitement, and fuel active discussion within the community. We are immensely proud to have created something that not only fulfills the client's objectives but also resonates deeply with the audience.
