LOVE REPUBLIC X SXEMA
With immense pleasure, our team developed a unique visual concept that transports viewers into the enchanting world of a magical snow globe. Our goal was to craft a captivating space where every motion and effect plays a vital role in creating a truly mesmerizing and delightful experience.
From Idea to Realization:
Concept and Moodboard
Before embarking on the video creation process, our team dedicated significant effort to shaping the concept, ensuring a strong foundation for the entire project. We began with a brainstorming session where every idea was valued, and any thought had the potential to inspire a unique visual narrative.
Each element on the moodboard was meticulously selected to align with the overall aesthetic, contributing to a harmonious and unified vision. This visual tool served as a wellspring of inspiration, guiding the team to collaborate seamlessly and work in unison toward our shared goal.
Each element on the moodboard was meticulously selected to align with the overall aesthetic, contributing to a harmonious and unified vision. This visual tool served as a wellspring of inspiration, guiding the team to collaborate seamlessly and work in unison toward our shared goal.
Since our video was designed to showcase items from the New Year collection, we aimed to create an atmosphere of true magic and festive enchantment. To achieve this, our team chose to highlight shiny materials and vibrant accents, enhancing the visual impact while symbolizing the joy and sparkle of the holiday season.
We incorporated intricate fractals and reflections to elevate the visual experience. These elements not only draw attention to individual pieces from the collection but also add layers of depth and dimension to the overall composition.
At the heart of our visual concept was the decision to place all the items within a magical snow globe. This imagery evokes the essence of New Year’s magic and captures the spirit of the season. The snow globe serves not only as a design feature but as a powerful symbol of hope and dreams, instantly resonating with the warmth and wonder of the winter holidays.
We incorporated intricate fractals and reflections to elevate the visual experience. These elements not only draw attention to individual pieces from the collection but also add layers of depth and dimension to the overall composition.
At the heart of our visual concept was the decision to place all the items within a magical snow globe. This imagery evokes the essence of New Year’s magic and captures the spirit of the season. The snow globe serves not only as a design feature but as a powerful symbol of hope and dreams, instantly resonating with the warmth and wonder of the winter holidays.
Storyboard
After finalizing the moodboard and overall style, we moved on to crafting storyboards for the video scenes. Objects were set to appear within the snow globe, with snowflakes serving as the magical transition between moments, enhancing the enchantment inside.
A key focus of the project was selecting the color scheme, as we recognized that color plays a vital role in shaping the video's mood and significantly influences the audience's emotional response.
We deliberated between two rich, expressive hues: purple and blue. Purple would bring a sense of mystery and depth, while blue would evoke lightness and tranquility.
Ultimately, we opted for the blue color scheme.
We deliberated between two rich, expressive hues: purple and blue. Purple would bring a sense of mystery and depth, while blue would evoke lightness and tranquility.
Ultimately, we opted for the blue color scheme.
Creating New Year's Magic:
Success of the video
Our meticulous development and execution resulted in a New Year's video that not only fulfilled all client objectives but also became a visual delight.
The video generated significant viral activity across social media, sparking lively discussions and widespread sharing. This confirmed our success in not only capturing attention but also creating truly inspiring and shareable content.
The video transcended its promotional purpose, becoming a powerful tool that continues to drive engagement with the collection, fostering excitement and active discussion within the community. We are immensely proud to have crafted something that not only achieves the client's goals but also resonates deeply with viewers.
The video generated significant viral activity across social media, sparking lively discussions and widespread sharing. This confirmed our success in not only capturing attention but also creating truly inspiring and shareable content.
The video transcended its promotional purpose, becoming a powerful tool that continues to drive engagement with the collection, fostering excitement and active discussion within the community. We are immensely proud to have crafted something that not only achieves the client's goals but also resonates deeply with viewers.
Maximize Reach: Video Placement Strategy
>167 000 views
To reach a broad audience and generate interest in the new collection of clothing and accessories, we launched the video across three social media platforms: VKontakte, Telegram, and Instagram.
Further amplifying its reach, the video was also displayed on the media facade of VEGAS Crocus City, one of Russia's largest shopping malls.
Further amplifying its reach, the video was also displayed on the media facade of VEGAS Crocus City, one of Russia's largest shopping malls.
